The New Era Cap Company (or just New Era), located in Buffalo, New York, is a headwear manufacturer. It was founded in 1920 by German immigrant Ehrhardt Koch. New Era is the exclusive manufacturer and marketer of the official on-field cap worn by every Major League Baseball team and their minor league affiliates, as well as select teams in the KBO and NPB, and maintains agreements with other licensed entities including NHL, NBA,baseball caps,monster energy caps  and over 200 colleges and universities in the United States

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